About Me

Curriculum Vitæ 📄

Jason taught me a lot about what exceptional leadership looks like… He was great at providing both the grand vision for projects (which always delighted our clients) and being our grounding rock and source of wisdom as we navigated the day-to-day challenges of execution.❞ —Annie McDougall, Senior UX/UI Designer

Jason Theodor

Executive Design Leader with 15+yrs experience leading teams in digital design, transformation & innovation, most recently for financial services.

📱 647 643 6704

Jason Theodor comes with a reputation. Innovative thinker, digital maven, inspirer of people and sprinkler of magic.❞ —Nick Palmer, Design Leader


Hello! My name is Jason Theodor. It's great to meet you. Let me tell you a little bit about myself:

  • I am comfortable with ambiguity. I have what Simon Sinek calls an infinite mindset which simply means there is never one right answer or one way of doing things. I am also a…

Design Executive (since 2005) who can…

  • lead digital innovation & transformation project design teams
  • with clients such as:
    • RBC · CIBC
    • TD · BMO
    • Scotiabank
    • President’s Choice Financial
    • Morgan Stanley
    • FIS · Citibank
    • The Co-operators
  • build and manage a diverse, inclusive and multi-talented design practice (even remotely!)
  • at firms & agencies like:
    • Capco (2016-2021)
    • loopmedia (2014-2015)
    • Publicis (2012-2014)
    • Blast Radius (2010-2012)
    • Grey (2010)
    • Critical Mass (2008-2010)
    • Ogilvy (2005-2007)
  • pitch and win new business
  • with clients like:
    • Nike
    • WestJet
    • Ferrero
    • Sobey's
    • BMO
    • APTN
    • PortsToronto
    • FIS
    • The Co-operators
  • and transform coaching and employee growth practices
  • such as:
    • online onboarding reference material and checklists for new hires
    • design-centred rubric for client communication, team building, and creative skills
    • 1:1 coaching trees focused on building trust, confidence, and actionable feedback for improvement
    • weekly presentations to practice persuasion skills and share passions
    • building an accessible knowledge database of best practices and examples
    • delegating newsletter duties for keeping the practice up-to-date on news, trends, videos and other great creative content

and a Creative Thought Leader (since 2006) who loves to…

  • speak about design and creativity at conferences around the world
  • at places like:
    • FITC Toronto, Chicago, Winnipeg, Edmonton, Amsterdam
    • Insurance Bureau of Canada, Toronto
    • iabMIXX, Toronto
    • NxNE, Toronto
    • Camp Festival, Calgary
    • Collide/Pop Explosion, Halifax
    • spring festival, Graz
    • Codemotion, Rome
  • teach and facilitate workshops using design & creative practices
  • at these fine schools and institutions:
    • NYU
    • Rotman School of Management
    • Ivey Business School
    • Humber College
    • OCAD University
  • write about creativity and strategy
  • to these audiences:
    • FITC —Future Innovation Technology & Design Conference (17+ presentations)
    • SlideShare (1M+ views)
    • Medium (40K followers)
AWESOME work! Thank you for sharing your brilliance... [it is] very concrete and applicable and…deepens the dimension of creativity.❞ —John Yeo, Educator



#creative #creative-director #experience-design #strategy #strategic-design #design-thinking

Embedded PDF

Jason Theodor

TL;DR: Creative Executive with 15+yrs experience leading teams in digital design, transformation & innovation, most recently for financial services

Jason Theodor is comfortable with ambiguity. He is also a…

Design Executive (15+ years) who can—

  • lead digital innovation & transformation projects with clients
  • build and manage a diverse, inclusive and multi-talented design practice (even remotely!)
  • transform coaching and employee growth practices

and a Creative Thought Leader who loves to—

  • speak at conferences and public events
  • teach workshops on creative practices

Design Executive

Companies and Clients

  • Lead experience design teams for RBC, TD, CIBC, BMO, Scotiabank, President’s Choice Financial, Morgan Stanley, FIS, The Co-operators, Payments Canada
  • Worked at McCANN, Ogilvy, Critical Mass, Blast Radius, Publicis, Capital Markets Company (Capco), and others
  • Pitched (and won) Ferrero, Nike, WestJet, Red Lobster, Sobey's, BMO, APTN, PortsToronto, FIS, The Co-operators
  • Additional clients: WestJet, Canada Post, BMO, Nike, Citibank, Yahoo, General Motors, Nestlé, Kraft

Creative Thought Leadership

Public Speaker

  • Schools: NYU, Rotmans, Ivey, Humber, OCAD
  • Conferences: FITC, NxNE, Collide, spring festival, Codemotion, iabMIXX
  • Cities: Halifax, Toronto, Winnipeg, Calgary, Edmonton, Vancouver, Chicago, New York, Graz, Amsterdam, Rome


Keywords Experience Design, UX, UI, Design Thinking, Financial Services, Banking, Customer Experience, Interactive, Concept Development, Innovation, New Business Pitches, Creative Director, Speaker, Presentations, Creativity