All Is Full Of Vodka: Sexy Robots Sell Spirits

In what has to be the sexiest auto-erotic android make-out scene in music video history, director Chris Cunningham transforms Björk into a milky, plastic-fantastic fetishized robot for her single, All is Full of Love. The video is as stunning, disturbing, and original as it was when it debuted in 1998.

Cunningham’s design inspired the look of the 2004 Will Smith vehicle I, Robot, albeit in a far less sexy, androgynous way. And now, over a decade later, Svedka is using Björk’s android look-a-like to sell vodka.

With the help of oddcast, they have designed a [sex]bot-builder that you can customize to fit your fantasy: fishnet stockings (including a real fishbowl torso), french maid uniforms, biker hats, red heels, and even decals (aka tattoos). The male version has biker vests, football shoulders, rocket packs, and a tux. You are encouraged to upload a face to personalized your creation. I chose to upload Björk’s face to see just how close the resemblance is to her video. You can see it better if you right click on the embedded flash version below and zoom in a few times (see image below).

While it is kind of fun (you can put your robot in UGGs), it feels like they only went half-way. The builder is clunky, there is no sound, and the robots don’t do much after they’re built (you can rotate them and poke them for a few canned movements). This would be way more fun with additional options to customize, and a follow through on the promise “Are You Bot or Not?” I was expecting to vote on other robot creations, and to throw my Björk-bot into the mix. But perhaps the most shocking of all of these things: no lead generation. I can explore, create, link, and save without once entering my email address. I don’t know if this is a stupid oversight, or a brilliant ploy for spamless credibility.

This campaign has made me aware of Svedka vodka. But even more importantly: it has reminded me that my childhood vision of robot maids is still a distant promise.

This entry was written by jted, posted on June 15, 2009 at 10:04 pm, filed under Marketing, Observations, Technology and tagged Android, Björk, Chris Cunningham, fetish, flash, maid, Music video, Robot, Svedka, vodka, widget. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.