Category Archives: Marketing

Get Primed: Transform Yourself Into Optimus

Posted on June 16, 2009 by jted

For the movie Transformers: Revenge of the Fallen, DreamWorks has commissioned a promotional website where you can transform yourself into Optimus Prime. The facial recognition and tracking works surprisingly well, and is fun to play around with for a laugh. … Continue reading →

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All Is Full Of Vodka: Sexy Robots Sell Spirits

Posted on June 15, 2009 by jted

In what has to be the sexiest auto-erotic android make-out scene in music video history, director Chris Cunningham transforms Björk into a milky, plastic-fantastic fetishized robot for her single, All is Full of Love. The video is as stunning, disturbing, … Continue reading →

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Augmented Reality Goes Postal

Posted on June 9, 2009 by jted

I never intended to turn this into an Augmented Reality blog, but there are so many creative ways people are starting to use this burgeoning technology. Many of them are experiments in artistic expression or marketing buzz, but some of … Continue reading →

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Engaged. Kids Love Augmented Reality.

Posted on June 4, 2009 by jted

One the strongest cinematic memories from my childhood is from Star Wars (surprise surprise). C-3Po R2-D2 and Chewbacca are playing a type of holographic chess on the Millennium Falcon, passing the time as they speed through space. The game pieces … Continue reading →

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In Your Space— How Augmented Reality Will Invade Your Personal Content

Posted on May 31, 2009 by jted

The following is a fictional scenario, but the technology already exists to make it real. You go to a concert. You’re given a free poster. Small print on the poster suggests you place it on a wall facing a webcam … Continue reading →

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