The 8 Creative Types Presentation

Design Edge Canada covered my presentation at FITC Toronto and wrote a great summary of the work:
Here are the eight types and [Jason Theodor’s] explanation of each:
  • The Taker (The Consumer): Desires to be creative, but succumbs to inertia. Craves meaning and voice, but dreams of winning American Idol. Needs patient mentor and a full toolkit.
  • The Mimic (The Xerox): Most of us begin as mimics, especially designers. Need to work on deeper associations, storytelling, research. Need to experiment more to find their own expression.
  • The Producer (The Machine): Get things done right, unstoppable. Fundamental understanding of the work. Have difficulty with self-expression, but love teamwork.
  • The Empath (The Geek): Live primarily in books and online. Prefer the comfort of their thoughts. Get caught in rabbit holes.
  • The Dreamer (The Wannabe): Filled with lofty, creative ambitions and ideas. Have trouble with inertia. Talk the talk but can’t walk the walk.
  • Crazy (The Wildcard): Passionate, filled with wild ideas. Lacks understanding, can’t focus ideas on a project. Too scattered to finish projects.
  • The Outsider (The Recluse): Very creative but insecure, try lots of different things. Haven’t found their passion, the meaning behind their work. Often feel like a fraud, an outsider.
  • Maker (The Creator): Have a well-balanced skill set. Make cool stuff of their own. Work, learn, play.

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2 thoughts on “The 8 Creative Types Presentation”

  1. first time I believe I have come across your website and your work.

    Find it interesting that 7 out of your 8 Creative Types are negative, only one type that is productive or positive.

    Now I will take the time to watch your video above.

    Perhaps it shares how you determined your 8 Creative Types.

    I have worked with my own model in which there are 8 to 24 times to actually potentially infinite numbers or types. All can be negative or positive in varying degrees, they simply have different approaching or styles for generating or discovering or using creative ideas to produce products, service or solutions to problems.

    1. The purpose of the Creative Types is to identify strengths and weaknesses, which allow you to pick the right tools to get more done, or get better at what you do. The weaknesses can be seen as negative, but aren’t inherently so. It’s like finding out what kind of Track & Field athlete you are; do your strengths lie in Running, Throwing, or Jumping? Or a combination of the three? If you are weaker in jumping, you might want a few exercises that improve your vertical takeoff. Also, these are not meant to be restrictive labels, but a self-reflective jolt of awareness.
      Thanks for your comments. Your own model sounds very interesting.

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