Design Edge Canada covered my presentation at FITC Toronto and wrote a great summary of the work:
Here are the eight types and [Jason Theodor’s] explanation of each:
- The Taker (The Consumer): Desires to be creative, but succumbs to inertia. Craves meaning and voice, but dreams of winning American Idol. Needs patient mentor and a full toolkit.
- The Mimic (The Xerox): Most of us begin as mimics, especially designers. Need to work on deeper associations, storytelling, research. Need to experiment more to find their own expression.
- The Producer (The Machine): Get things done right, unstoppable. Fundamental understanding of the work. Have difficulty with self-expression, but love teamwork.
- The Empath (The Geek): Live primarily in books and online. Prefer the comfort of their thoughts. Get caught in rabbit holes.
- The Dreamer (The Wannabe): Filled with lofty, creative ambitions and ideas. Have trouble with inertia. Talk the talk but can’t walk the walk.
- Crazy (The Wildcard): Passionate, filled with wild ideas. Lacks understanding, can’t focus ideas on a project. Too scattered to finish projects.
- The Outsider (The Recluse): Very creative but insecure, try lots of different things. Haven’t found their passion, the meaning behind their work. Often feel like a fraud, an outsider.
- Maker (The Creator): Have a well-balanced skill set. Make cool stuff of their own. Work, learn, play.