via slideshare.net
A very short while ago, I was asked to speak about digital marketing in front of about 50 fourth-year Ontario College of Art and Design students. I came up with a quick list of ten things I would tell myself if I were about to start in the industry today:
1. Have an elevator pitch.
2. Don’t get pigeonholed.
3. Collect connections.
4. Train your brain to think faster.
5. Know when to go analog.
6. Research research research research research research research…
7. Creative Commons is your BFF.
8. Use real-time brand focus groups.
9. Learn to stop worrying and love the web.
10. It’s just advertising.
Posted via web from Jason Theodor’s Creative Method and Systems Channel
