To create an avalanche you’ve gotta make it snow one snowflake at a time.
Robert Scoble explains why big business won’t create the next big thing. Giant corporations want to start with the avalanche, instead of building up to it. Scoble quotes Eric Schmidt, Google CEO, as saying, “We don’t want to work on problems that only affect a small number of people.” Scoble believes that we should be looking for snowflakes— businesses that are tackling the small problems— with the propensity to ‘snowball’ over time.
Posted via web from Jason Theodor’s Creative Method and Systems Channel
