You Don’t Need To Be More Creative. You Need To Finish Your Ideas.

Seth Godin talks at Behance’s 99% conference about “Quieting the Lizard Brain,” that vestige of evolution which creates our ‘fight or flight’ response. When we get close to finishing a project, we panic and run away from it. We’re afraid of criticism, afraid of changes, afraid of failure. We need to overcome this resistance early by ‘thrashing’ in the first stages of our work, and then powering through to the very end. As the 99% conference states, “It’s not about ideas. It’s about making ideas happen.”